Tone helps us in determining the mood, pace, and intention of a voice. It is essential as it defines your essence. According to an advertising agency, tone and voice help in making or breaking your brand. You may want to determine, integrate, and maintain a strong brand voice so as to let user know you are secure and know who you are when there are countless overwhelming options available to them. Here is how you tone the brand voice.
- Know your audience
Your brand voice describes you and what you do. And this is not possible when you don’t consider your customers. You need to find a way to connect your product or service to your customers. You need to consider their likes and dislikes. A detailed due diligence should be carried out when strategizing content.
- Determine your tone
It is essential to work on your brand tone as it determines who you are and sets you apart from your competitors as well. Understand the difference: your tone may differ on various social media platform but your voice doesn’t. You can begin with choosing three keywords that define your brand personality. Never hit for the obvious, root for what makes you, you. Then proceed with choosing keywords and descriptors when you sound genuine.